Due to uncertainties surrounding Government funding, organisations such as the National Health Service are not able to plan for longer-term situations. Some providers are starting to buckle under the pressure and change is needed to ensure it does not totally collapse.

Due to the number of GPs and health surgeries decreasing across the United Kingdom, some rural and smaller communities are finding their access to healthcare severely limited. For some elderly or infirm patients, they face the prospect of lengthy travel in order to visit a doctor, as home visits are diminishing.

Rather than being a traditional 9-5 role, healthcare and medicine has become a round-the-clock industry with people expecting access to information on a twenty-four-seven basis. Online portals such as NHS Healthcheck and the 111 non-emergency service have been introduced to attempt to alleviate this, but even then, they can only provide partial solutions.

Rather than simply ringing up, or visiting their local surgery to make appointments, the majority of the population now expects to be able to do these processes digitally. Online consultancy services, booking portals and access to results is seen as a bare minimum, rather than a luxury.